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For digital product sellers

You sell the same template on three platforms. Do you know which one actually pays you the most?

Ebooks, Procreate brushes, presets, PDFs, mini-courses: whatever the file is, the sale price is only half the story. Owelet shows what each platform actually kept before it reached you.

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Read-only OAuth · AES-256 encrypted · We never touch your money

The margin problem nobody else has

A digital product seller's economics are unusually sensitive to fees, for a simple reason: there's almost no cost of goods sold standing between the sale price and the platform's cut. A print-on-demand seller has materials and shipping to absorb before fees even apply. A digital seller's marginal cost to fulfill one more sale of a file that already exists is close to zero, so whatever the platform takes is close to the entire difference between the sale price and what you keep.

That makes platform choice a real financial decision, not a preference. The same $20 template nets you roughly $16.62 on Gumroad's direct rate, more through a Ko-fi shop sale, and meaningfully less if that same sale came through Gumroad Discover at a flat 30%. None of this shows up as a warning anywhere. It shows up only as a smaller number in your bank account than you expected, with no explanation attached.

Worked example

A $20 template sold three ways: Gumroad direct nets $16.62 (16.9% fee), Ko-fi shop sale nets $18.12 (9.4% fee), Ko-fi Gold nets $19.12 (4.4% fee, plus a $12/mo subscription). Same file, same price, a $2.50 swing in what you keep depending only on where it sold.

Most digital product sellers eventually spread across two or three platforms, chasing different audiences: Etsy's search traffic, Gumroad's simplicity, Ko-fi's lower fees for an audience you already have. That's a reasonable strategy. The problem is finding out which one is actually working once sales are split across all three, since each platform's dashboard only ever shows you its own slice, formatted its own way, with no shared language for comparing them.

Owelet reads each platform directly through its own API and normalizes every sale to the same three numbers: gross, fee, net. That means a Gumroad sale and an Etsy sale and a Ko-fi sale all show up in the same format, on the same dashboard, so the question "which platform is actually making me money" has a real answer instead of a guess.

See the exact math for your own products in the fee comparison tool or the price equalizer.

How it works

How Owelet works across every platform you sell on

1

Connect each platform via read-only OAuth

Gumroad, Etsy, Lemon Squeezy, Ko-fi, and more, in about 60 seconds each. Read-only: Owelet can see your sales but can't touch your products or your money.

2

Owelet pulls every sale's real numbers

Gross, fee, and net per transaction, from each platform's own API, not an estimate. Every sale normalized to the same three fields no matter where it happened.

3

See which platform actually wins

One dashboard showing your real take-home per platform, so you know where to point your next launch or ad campaign, not just where you happen to sell already.

FAQ

Common questions

Because there's no cost of goods to absorb the fee. A print-on-demand seller has materials and shipping eating into margin before fees even apply. A digital product seller's cost to fulfill an extra sale is close to zero, so the platform fee is the single biggest thing standing between the sale price and what you keep.

Often yes, since different platforms reach different buyers. The complication is that the same $20 template nets a different amount depending on where it sold: roughly $16.62 on Gumroad direct, more on Ko-fi's shop fee, less if it sold through Gumroad Discover at 30%. Selling in multiple places is fine as long as you're tracking which one actually performs.

Not from any single platform's dashboard. Each one shows you its own gross number, formatted its own way, with fees usually broken out separately or not at all. The only way to compare is to normalize every sale to the same gross, fee, and net fields, which is what a cross-platform tracker does automatically.

It matters less at low volume and more the moment you're deciding where to point your marketing. If you're about to run an ad campaign or a launch email, knowing your real per-sale margin on each platform changes where that traffic should land.

Gumroad, Etsy, Lemon Squeezy, Ko-fi, Buy Me a Coffee, Stripe, Patreon, Paddle, Teachable, and Thinkific. All ten connect via read-only OAuth or API key, and Owelet normalizes every sale to gross, fee, and net regardless of which platform it came from.

Owelet uses read-only access everywhere it connects. It can see your transactions but can't modify products, issue refunds, or move money. OAuth tokens are encrypted with AES-256, and you can revoke access from Owelet or the platform itself at any time.

Pricing

Start free. Upgrade when it matters.

No card required to start. Upgrade any time, cancel any time.

Free
$0
forever
  • Full dashboard with fee breakdown
  • Connect up to 2 platforms
  • 90-day transaction history
  • No credit card required
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Everything
Pro
$19
/ month
  • Unlimited platform connections
  • Real-time sync every 15 minutes
  • 90-day cash-flow forecast
  • Weekly digest in your inbox
  • Revenue map by country and platform
  • Intelligence page
  • Export to your accountant in one click
Get Pro -- $19/mo

If it surfaces one fee pattern you missed, it pays for itself.

Owelet connects directly to

GumroadGumroadPatreonPatreonKo-fiKo-fiStripeStripeLemon SqueezyLemon SqueezyTeachableTeachableThinkificThinkificBuy Me a CoffeeBuy Me a CoffeeEtsyEtsyPaddlePaddle

Read-only OAuth into the platforms themselves, not your bank account after the fact.

Same product, same price, different platform: not the same amount in your pocket.

See your real number -- free

No credit card. 60 seconds to connect your first platform.